OUR APPROACH to AdWords Campaigns

ROI Driven Marketing Solutions for Local & Global Businesses!

Creating, optimizing and successfully running an effective campaign is often more challenging than it sounds. Issues often arise with keywords being inactive, disapproved ads, high CPCs, poor quality scores, limited ad exposure, targeting issues, keyword structuring and much more in addition to maintaining the account. We at PPC Strategists use Google’s best practices to maximize your ROI and get you the most out of your advertising dollars.

We’ve established our own unique methodology for managing campaigns from the small start-ups (with ambitious growth plans) to the very large established leaders in their sector. We have developed processes and strategies through years of experience. Whether you have existing campaigns or are starting out as a new advertiser requiring a new campaign from scratch, our team will work with you to develop the best strategy to give your business the much needed boost. We’ve built and trained the best team of dedicated professionals who understand just how important your PPC investment and results are to your business.

All the work is done entirely within your PPC account and we take care of everything while you’re working with us. You will have access to your account as we believe in maintaining complete transparency.

What you can expect from our PPC Service


Campaign Strategy

We gain complete understanding of your business model and goals, industry sector, competitors and USPs to tailor a PPC campaign that’s right for you. This phase involves thorough industry and target market research and website review to develop a strategy that will deliver the results you need.

AdWords Campaign Analysis

We review your existing AdWords campaigns, if any, including your campaign history to implement a marketing strategy that takes the best of past performance data that can be integrated into the new proposed campaign structure. A deep dive into your existing campaigns provides helpful insights into what works best for you

Keyword Research

This involves comprehensive keyword research to drive highly targeted traffic. We’ll make sure you are targeting the most relevant keywords and utilizing your budget optimally. We use research techniques that ensure you get maximum exposure in the search landscape and build out negative keywords to avoid areas that aren’t right for your business.

Ad Copy Writing

We create ads with strong call to action phrases and highlight your USPs. The ads are focused to the ad group keywords and landing page content to ensure high relevancy and a positive user experience. We perform multivariate ad testing to ensure you are getting the right traffic at the lowest cost.

Ad Extensions

Ad extensions are a critical part of a PPC campaign as they are an important quality component of Ad Rank and help you stand out from your competition. We set up ad extensions most appropriate for your business and test them continually to retain the ones that drive the maximum traffic and conversions.

Campaign Implementation

We put together your campaign (search, display, remarketing and shopping campaigns) through strategic keyword grouping and organization to build effective ad groups. We optimize campaign settings including advanced location targeting, ad scheduling, budget estimation, campaign extensions and other settings for optimal exposure.

Bid Management

This is one of the most important factors that has a super direct impact on your results. There are so many ways to manage the bids that it can sometimes get overwhelming. We implement bidding strategies based on your business goals and what works best for you so that you never pay more than necessary.

Tracking & Reporting

We continually refine and tweak your campaign to push it beyond its performance boundaries. We provide customized reports that provide meaningful insights into how your campaign is performing, what changes have been made since the last report and the next action points to keep the campaign on track.

Ongoing Account Monitoring and Management – Your Key to Success

Managing an AdWords campaign can be quite overwhelming and is best left to an expert to optimize it. Our job doesn’t end with your campaign launch. It is the beginning of the most challenging phase that involves streamlining much of the tedious, time-consuming work associated with managing the campaigns effectively.

Once the campaigns are set up and launched, we understand how critical it is to monitor and tweak them to get them running successfully. A great campaign setup with regular fine-tuning is the foundation to PPC success.

Our team is proficient in monitoring the performance trend and keeping a close watch on the internal and external factors that impact your campaigns and making strategic changes to keep the campaigns on track.

Since Google frequently launches new features that can have a significant impact on the campaigns, it is important to stay on top of these changes and implement them as part of the management process. We are conscious about the timely updates to your campaigns and therefore will keep you informed of new opportunities and events and provide you detailed reporting and results.

At PPC Strategists, we use an optimal combination of technology and human intelligence to bring out the best in your Campaign. We know through experience that reporting, tracking and monitoring tools work best when they have a captain at the helm to take immediate action when your account needs it.